デジタル広告をめぐる諸問題

Summary

This document addresses the challenges posed by digital advertising in Japan, including economic damages from SNS investment fraud initiated by impersonation-based fake ads and brand damage to advertisers due to ads being placed on inappropriate sites. The Ministry of Internal Affairs and Communications (MIC) is taking measures such as requesting large platform operators to implement countermeasures against fake ads and establishing a monitoring system. The Information Distribution Platform Countermeasures Law, which came into effect in April 2025, is expected to have a certain effect.

Key Facts

Source Document

https://example-government.gov/policy-document-link