Green Home Finance Expert Analysis from a Behavioural Perspective

Summary

The UK aims to decarbonise its building stock to meet Net Zero targets, requiring up to £65bn investment by 2035, but current consumer demand for Green Home Finance (GHF) products is weak (around 15% willingness to borrow). This expert analysis from a behavioural perspective, prepared for the Department of Energy Security and Net Zero, explored consumer appetite, barriers (e.g., lack of awareness, debt aversion, limited product variety), and enablers (e.g., clear policy signals, trusted advice, innovative financial products) to inform effective GHF programs. The findings highlight the need for a range of GHF products and better consumer information to overcome current low uptake and achieve national decarbonisation goals.

Key Facts

Source Document

https://example-government.gov/policy-document-link