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United States2025-08en

Status and Trends in the U.S. Voluntary Power Market: 2023 Data

Summary

Retail electricity customers in the U.S. seek more renewable energy than typically offered by standard services, driving the growth of the voluntary power market. This report analyzes the various procurement methods, such as purchasing Renewable Energy Certificates (RECs) and engaging in long-term contracts, that customers use to meet this demand. The market is actively progressing, demonstrating significant growth with 319 million MWh of voluntary renewable power sold to 9.7 million customers in 2023, marking a 17% increase from the previous year.

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