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United Kingdom2023-02en

Non-Domestic Smart Meter Consumer Segmentation

Summary

The UK government faces the challenge of increasing smart meter uptake among non-domestic consumers to meet its 2025 rollout targets and net zero commitments, as many businesses remain non-smart. The approach taken is to develop a comprehensive attitudinal segmentation of these non-domestic consumers, grouping them by their views on energy, sustainability, and decision-making. This segmentation tool, currently in progress, is intended to help energy suppliers and industry tailor their engagement strategies and offerings to encourage greater adoption and engagement with smart meters.

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