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United Kingdom2024-11-27en

Loyalty pricing in the Groceries Sector Summary

Summary

Amidst the rising cost of living, consumers in the UK have expressed concerns about the fairness and genuineness of loyalty pricing schemes in the groceries sector. The Competition and Markets Authority (CMA) undertook a comprehensive investigation, analyzing extensive pricing data and conducting a consumer survey. The findings largely reassure consumers that most loyalty discounts are genuine, though a significant portion of shoppers still perceive them as unfair or untrustworthy, and some supermarkets could improve access for all demographic groups.

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