Electric vehicle smart charging: consumer research

Summary

The UK's Department for Energy Security and Net Zero conducted research to address the challenge of low consumer understanding and uptake of EV smart charging. This initiative aimed to explore consumer knowledge and attitudes, then develop and test effective messaging to boost awareness and encourage adoption of smart charging, which is vital for grid optimization. The completed research revealed generally low awareness but positive attitudes towards smart charging when explained, identifying key areas for message development to inform consumers effectively.

Key Facts

Source Document

https://example-government.gov/policy-document-link