Public attitudes to network infrastructure: an online experiment testing rationales for building new network infrastructure

Summary

The UK faces the challenge of upgrading its electricity grid to meet rising demand and integrate low-carbon technologies, which requires building new infrastructure amidst limited public understanding and acceptance. This report details an online experiment that tested different communication messages to improve public attitudes towards these developments. The research, now completed, identified 'jobs' and 'climate' as the most effective messaging themes to build public support for future infrastructure projects.

Key Facts

Source Document

https://example-government.gov/policy-document-link